Any business without constant innovation would eventually kiss the dust, so to that extent we are little cranky. As a result Kaapi TV was born. A next generation highly interactive TV for the web and mobile with true ad serving technology.

Kaapi TV aims to pioneer a technology infrastructure for placing Video Ads in the next generation interactive video platform. Kaapi TV also serves as a robust monetization solution for content providers and is an effective non-intrusive media vehicle for advertisers.

For e.g - You are watching a video where a guy is driving a car on the highway and you happen to like his shirt or his car. You just have to simply click on the object of choice and Kappi TV will serve you the info and also the potential places to buy it.

The Kaapi TV project is being funded by the DST (Department of Science and Technology), New Delhi and has also received a grant from MSME (Micro Small and Enterprise). The commercial version of Kappi TV is expected to hit the markets by the year end 2010.